Adaptability comes up in any leadership or company success presentation. If you can’t adapt you won’t survive. Especially as we move forward. The communication and business landscape is changing faster every year. We are using very different methods of research, interpersonal communication and business communication now as opposed to the peak of the industrial age. Not only are these things changing, so is the cohort to which the majority of capital is coming from. As the Baby-Boomers age and their children and grandchildren are entering their 30s, 40s, and 50s we have to adjust to their spending and communication habits. Nothing drives these people away like a phony. They are very attached to authenticity and culture.

In the past there were fewer and much larger pocket cultures around the world. Big companies created brands and people would to some degree use that as a symbol of their personal click, group or brand. The internet has created millions of small cultures and people will associate themselves with dozens of them, everything is instant and lots of the branding and information from these groups is extremely cheap or even free. So it’s important to have the ability to recognize these different groups and understand the draw. In order to both recognize and understand well, you must have a great sense of empathy.